New X-E2 digital camera features high-speed hybrid AF with phase detection, lens modulation optimizer and professional movie capture

Valhalla, N.Y., October 18, 2013 – As a leader in advanced digital camera technology and outstanding image resolution, FUJIFILM North America Corporation today announced the new FUJIFILM X-E2, a premium interchangeable lens camera featuring the latest generation 16.3 Megapixel APS-C X-Trans CMOS II ^*1 sensor and the segment’s fastest autofocus of 0.08 seconds^*2 for a truly remarkable photographic experience.

As the fifth interchangeable lens camera system introduced within the award-winning FUJIFILM X-Series, the FUJIFILM X-E2 delivers picture quality that rivals full-frame cameras with high definition image capture, Fujifilm’s legendary color reproduction and category-leading speed.

“Outstanding image quality and beautiful design are the hallmarks of the FUJIFILM X-Series experience, and today’s announcement of the new X-E2 shows Fujifilm’s unrelenting commitment to photographic excellence,” said Manny Almeida, senior vice president and general manager, FUJIFILM North America Corporation, Imaging and Electronic Imaging Divisions. “With the X-E2, photographers will immediately be amazed by its high-speed hybrid AF with phase detection, pin-sharp image quality, and improved HD movie capture for endless photographic possibilities.”

Award-winning 16.3 Megapixel APS-C X-Trans CMOS II sensor and EXR Processor II

The FUJIFILM X-E2 uses the 16.3 Megapixel APS-C X-Trans CMOS II sensor which expertly controls moiré and false color generation. This is attained by using an original color filter array with a highly randomized pixel arrangement that removes the need for an Optical Low Pass Filter (OLPF) that degrades resolution. The image quality in the X-E2 is further refined by the inclusion of the first Lens Modulation Optimizer (LMO) for interchangeable lens cameras.

The EXR Processor II in the new X-E2 more than doubles the processing speed^*3 of the previous generation. It is able to harness the information taken from over 100,000 phase detection pixels incorporated in the X-Trans CMOS II to deliver extraordinary imaging capability.

This advanced technology has been made possible by the integrated development of lens, sensor and processor, and is based on the optical performance and characteristics of individual lenses. With each of these components working together, the X-E2 achieves astonishing resolution, extends dynamic range, and reduces noise at high sensitivity.

Fast and accurate focusing

The FUJIFILM X-E2 gives photographers and enthusiasts ultra-fast response times to catch even the quickest memorable moments. The X-E2 has a rapid startup time of 0.5 seconds^*4, minimal shutter lag of 0.05 seconds, and high-speed continuous shooting of 7.0 fps (up to approx. 28 frames) ^*5.

With its auto switching AF, the X-E2 combines contrast AF with an improved phase detection AF algorithm that provides accurate capture of low-contrast subjects in low light as well as high-speed responsiveness.

Manual focus made easier

Manual focus has been made easier by the inclusion of Digital Split Image^*6 technology. This helps the user achieve pin-sharp focusing by simply adjusting focus to line up the four stripes displayed in the central part of the live view. Focus HighlightPeaking allows for an outline in

high contrast areas of subjects during focusing, further assisting the photographer in achieving stunningly sharp images.

Classic design and intuitive operation

The FUJIFILM X-E2 continues the tradition of the X-Series with uncompromising craftsmanship and classic design that puts the photographer first. The X-E1 features manually adjustable shutter speed and exposure compensation dials, which has been increased to ±3 EV, for easy controls. The X-E2 also allows users to customize up to four buttons on the top and back of the camera to suit their own shooting style.

The X-E2 features a bright and accurate 2.36 million dot OLED viewfinder with Fujifilm’s original optical design for a distortion-free field of view. A premium clear 3” LCD screen with 1.04 million dot resolution and reinforced glass gives users high viewing angles and a true view of their subject.

Improved movie performance

The FUJIFILM X-E2 shoots full HD video at 1920×1080 with up to 60fps with AF tracking performance for exceptional speed, accuracy and smoothness with a high bitrate of 36Mbps. The X-E2 delivers quick focusing on subjects, even when panning and zooming. With the X-E2, film simulation settings and exposure compensation (±2 EV) can be used during movie recording.

Easy Image Transfer with WiFi^® button

The FUJIFILM X-E2 includes a WiFi button that lets users transferhigh quality photos and movies^*7 to smartphones, tablets and computers for easy sharing on social media sites.

To connect the X-E2 to a smartphone or tablet, users can download the free dedicated “FUJIFILM Camera Application” to their iPhone™ / iPad™ or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the X-E2. The app also lets users download movies, expanding the range of options available for enjoying pictures taken with the camera.

Once paired, users can press and hold the WiFi button to begin sharing images and movies immediately to their smartphone or tablet.

The X-E2 also has an Advanced Filter function and Film Simulation modes to give users a range of creative filters and film effects to apply and achieve unique and artistic looks.

FUJIFILM X-E2 key features list:

• 16.3 million Megapixels APS-C X-Trans CMOS II Sensor

• EXR Processor II

  • Start-up time of 0.5

  • Shutter lag time of 0.05

  • Shooting interval time of 0.7

• AF speed 0.08 seconds

• Lens Modulation Optimizer for improved image quality

• Extra high resolution 2.36 million dot OLED electronic viewfinder

• ±3 EV Exposure Compensation dial with third stops increments

• 3” (1.04 million dot) premium clear LCD (High contrast, High Brightness and Wide viewing angle)

• Built-in Super Intelligent pop-up Flash(hot shoe attachment also available for external flash)

• ISO200 – 6400, extended ISO 100, 12800, 25600, Auto(maximum ISO setting from ISO 400 – ISO6400 available)

• Q Menu shortcut button

• In-camera RAW converter

• Film simulation modes (Velvia, ASTIA, PROVIA, Monochrome, Sepia, Pro Neg.Std & Pro Neg.Hi)

• Artistic features: Multiple exposure, Panoramic shooting,Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key, and Partial Color.

• Selection of Bracketing functions (AE/ISO/Dynamic Range &Film Simulation)

• Full HD Movie

• Microphone/shutter release input (φ2.5mm)

• Super Intelligent Flash

• Approximately 350 shots per battery charge

FUJIFILM X-E2 accessories list:

• Dedicated all-leather case BLC-XE1 with separate cloth wrap

• Compatible with all FUJINON X Mount lenses

• M Mount Adapter for additional lens compatibility

• Hand Grip HG-XE1

• Three dedicated flash models to choose from depending on requirements (EF-X20, EF-20, EF-42)

• Protector filters (PRF-39, PRF-52, PRF-58 and PRF-62)

• Remote release RR-90

The FUJIFILM X-E2 (body only) will be available in November 2013 for $999.95 in both black, and a two-tone black and silver.

The FUJIFILM X-E2 and XF18mm-55mm (27-84mm) F2.8-4 lens (kit) will be available in November for $1,399.95.

The FUJIFILM X-E2 uses the same FUJIFILM X-Mount as the X-Pro1, X-E1 X-M1 and X-A1, and all FUJIFILM XF and XC lenses work with all X-Series interchangeable lens cameras.

The current Fujifilm lens family includes the following FUJINON XF and XC lenses:

• XF 14mm F2.8 R

• XF 18mm F2.0 R

• XF 23mm F1.4 R

• XF 27mm F2.8

• XF 35mm F1.4 R

• XF 60mm F2.4 R Macro

• XF 18-55mm F2.8-4.0 R LM OIS

• XF 55-200mm F3.5-4.8 R LM OIS

• XC 16-50mm F3.5-5.6 OIS

• XC 50-230mm F4.5-6.7 OIS

*1: X-Trans is a trademark or registered trademark of FUJIFILM Corporation

*2: FUJIFILM research as of September 2013. Compared with other digital cameras equipped with APS-C sensor or larger, based on CIPA standards, and using internal measurement methods under high performance mode. Attached with XF14mm F2.8R lens.

*3: Compared with EXR Processor Pro

*4: In high performance mode with XF27mm F2.8 lens

*5: JPEG format: Use a card with SD speed class with class 10 or higher.

*6: Digital Split Image is a trademark or registered trademark of FUJIFILM Corporation

*7: FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.